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Joining in the queue

Joining takes less time than slicing a loaf

The Loyalty card page turns your join link into a QR code. From the queue, a customer aims their camera at it, puts in an Australian mobile and taps "Text me a code"; then types the six digits that arrive and, if they like, a first name and an email. Then they are in your club, and nobody gets in any other way.

Start freeSee pricing

Free costs no money: you agree to receive marketing from Bakebound and its partners by email and phone, and can unsubscribe any time. What that means

The join page on a customer's phone, opened from the QR by the till: "Join Gullnook Pie Shop. Collect 8 stamps and get a pie or loaf on the house." The customer has typed their mobile and the six-digit code that was texted to them, and is about to press Join. The card is their mobile number; there is no app.

What the customer sees

The page reads "Join" and your bakery's name, then a line saying how many stamps earn which reward, straight from your settings. There is one box for a mobile. With the code accepted, the page offers a first name box and an email box, both optional, and Join completes it. The final screen confirms they are in and sends them back to the counter with their number.

The code is the consent

The texted code proves the number belongs to the person holding the phone, which is what lets you message the club later without a second thought. Each code lasts ten minutes. A number can ask for three codes in an hour, and five wrong guesses cancel the code.

  • Ten minutes to type the six digits
  • Australian mobiles only
  • Three codes per number per hour
  • Five wrong guesses and the code is gone

No adding regulars by hand

There is no form for you to type in a customer's number, and there will not be one. A list copied from an order book holds people who never agreed to hear from you, and one complaint costs more than the list is worth. Ask regulars to scan while their pie is warming. Most do.

Beyond the counter

Want it somewhere other than the counter? Members has it too, under Share your join link, where Copy puts it on your clipboard. Put it on your socials, on the shop window, on the card that goes home in a cake box. Anyone joining from the link goes through the same code.

When the club is full

On Free, the plan you hold in return for a marketing consent, the club takes 50 members. The fifty-first person who tries is told the club is full for now, and nothing about them is stored. Move to Crumb for 450 members or Hearth for unlimited, and the page opens again.

Questions about the joining in the queue

Will a customer who has never heard of Bakebound still be able to join?

Yes. Your card asks for an Australian mobile and nothing else; the directory never comes into it.

What if a regular joins twice?

The same mobile is the same member. A second join brings back the existing record, with every stamp still on it.

Can a visitor from overseas join?

Not unless they carry an Australian mobile, since that is where the code goes. The join page will not accept an overseas number or a landline.

Who sends the joining code?

Daily Loaf does, so customers can join before your bakery has a texting number of its own. That text carries a verification code and nothing else.

Stand the QR by the bread rack this week

Writing the card takes a couple of minutes. The first fifty members cost no money, only a marketing consent, and the card works in full from the first morning.

Set up your cardSee pricing

Free costs no money: you agree to receive marketing from Bakebound and its partners by email and phone, and can unsubscribe any time. What that means