Pricing
Free for fifty members on a marketing consent. Crumb or Hearth as the club grows.
Every price here is in Australian dollars and comes off a card once a month, and you can stop in any month. No GST is added, because the business is not registered for it. On Free, fifty members get the full card for a marketing consent; Crumb and Hearth make room for a longer queue and bring campaigns with them.
Free
$0paid for by a marketing consent, not a card
Up to fifty members get every part of the card, and a marketing consent covers the cost. No card details asked.
- 50 members
- Every part of the card: join page, QR, stamps
- Reward codes at the till
- No campaign messages
- A marketing consent instead of money
Best for: A bakery trying a card for the first time, or a small counter with a few dozen regulars.
Start freeCrumb
$23a month
Room for 450 members, and email campaigns to every member who confirmed an address.
- 450 members
- 450 campaign messages a month
- Email campaigns
- The whole card, join page and QR
- No marketing consent
- Cancel any month
Best for: A busy bread bakery whose club has passed fifty and wants to email when the rye returns.
Start on CrumbHearth
$64a month
Unlimited members, 650 campaign messages a month, and texts from a number that is your bakery's own.
- Unlimited members
- 650 campaign messages a month
- Texts to the club from a number that is yours
- Texting number included
- Email campaigns
- STOP replies handled for you
- Cancel any month
Best for: A bakery with a few hundred regulars that wants to text when the hot cross buns land.
Start on HearthPrices in Australian dollars, charged monthly by card. No GST is charged. Cancel any month from your account.
What each plan includes
| Feature | Free | Crumb | Hearth |
|---|---|---|---|
| Members your club can hold | Up to 50 | Up to 450 | Unlimited |
| A stamp card with the reward you write | Yes | Yes | Yes |
| Sign-up from the QR or your link, code by text | Yes | Yes | Yes |
| One-press stamps and reward codes | Yes | Yes | Yes |
| Members page on any phone or till computer | Yes | Yes | Yes |
| Campaign messages each month | None | 450 | 650 |
| Email news to confirmed addresses | No | Yes | Yes |
| Texts to the club | No | No | Yes |
| A texting number of your bakery's own | No | No | Included |
| Personal opt-out link on every message | No messages sent | Yes | Yes |
| A STOP reply ends messages for that member | No texts sent | No texts sent | Yes |
| Marketing consent in place of money | Yes | No | No |
| Card details at sign-up | No | Yes | Yes |
| Cancel at the end of any month | Nothing to cancel | Yes | Yes |
| A reply from a person within one business day | Yes | Yes | Yes |
| Change to your place on Bakebound | None | None | None |
Pricing questions
Is there a trial of Crumb or Hearth?
No trial is needed. Start on Free, which runs on a marketing consent, use the card for real, and move up when the club passes fifty or you want to send news. Everyone in the club, and every stamp, moves up with you.
On Free, with the consent ticked, what happens at fifty members?
Number fifty-one sees a note that the club is full for now, and no detail of theirs is kept. Your fifty members keep stamping. Move to Crumb and the page opens again.
Is GST added?
No. We are not registered for GST, so what you see here is exactly what comes off the card. Each month's invoice is on Billing if your bookkeeper asks.
How do I pay?
Stripe charges your card for each month before it begins. Card details go on a Stripe page and never pass through Daily Loaf. Swap to a different card on Billing at any time.
How do I cancel?
Open Billing and press "Cancel at period end". The month you have already paid for runs to its end, and no more charges follow. Then the account goes on pause, members and stamps intact, until you pick a plan again.
Can I move from Crumb to Hearth before Easter?
Yes, any day, hot cross bun season included. While signed in, go to Pricing, pick "Move to" under Hearth and confirm with "Continue". The card already on file carries the new price, the part-month difference is settled at once, and Billing catches up within a minute.
Do unused campaign messages roll over?
No. Each month's allowance belongs to that calendar month, Melbourne time, and a new one starts on the first.
Does a paid plan lift my bakery on Bakebound?
No. Bakebound ranks bakeries by their number of Google reviews, and no plan buys a listing, a rank, a badge or anything else there.
What happens to the club's stamps if my card is declined?
Nothing is lost. We keep retrying with the plan still running, the dashboard prompts you for a new card, and the amount owing comes off as soon as it is saved. If the plan ends, everything is kept until you pick one again.
Stand the QR by the bread rack this week
Writing the card takes a couple of minutes. The first fifty members cost no money, only a marketing consent, and the card works in full from the first morning.