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How it works

From opening the account to the first full card

Daily Loaf can be set up on a phone between the first bake and opening the doors. Here is the order it goes in, what each step asks of you, and what your customers see along the way. None of it needs a customer to download anything.

  1. Open the account

    You need four things: the bakery's name, an email you check, a password of at least ten characters, and an Australian mobile that proves itself with a code by text. Choosing Free means ticking the marketing consent box; choosing Crumb or Hearth takes you to a secure Stripe page for the card. A welcome email follows, with a link to confirm the address you gave.

  2. Write the card on the Loyalty card page

    Set the stamps that earn the reward, from 2 to 50, and write the reward. Save. The join link and its QR code appear under the form. Print the QR as small as a price tag or as big as the front window.

    Unsure of the number? Start at 8 for a weekly bread regular and watch how quickly cards fill. You can change it later, and members keep their stamps.

  3. A customer joins in the queue

    The customer does the rest on their own phone: scan, mobile number, the six-digit code from our text, a name and email if they want news, then Join. Their row is at the top of Members before you have bagged the loaf.

  4. Stamp each visit

    Ask for a name or a number, search for it on Members, and press Stamp on the row that comes up. Two staff on two devices can stamp at the same time; each press is one stamp, and a full card makes its reward code once.

  5. Hand over the reward

    The stamp that reaches your target shows a reward code beside the button. Give them the loaf, the slice or whatever you wrote. By then the card has reset, and a stamp beyond the target has rolled onto the new one.

  6. Tell the club your news

    Crumb sends your news by email, to each member with a confirmed address. Hearth adds texts from your bakery's own number, which comes with the plan. Nobody has to hunt for a way out: their own opt-out link rides along in every message. Press Send now and confirm.

The join page on a customer's phone, opened from the QR by the till: "Join Gullnook Pie Shop. Collect 8 stamps and get a pie or loaf on the house." The customer has typed their mobile and the six-digit code that was texted to them, and is about to press Join. The card is their mobile number; there is no app.

After that

From then on the card runs at the counter. Overview shows your setup steps until they are done, then what has happened lately: who joined, what was sent, and how much of this month's plan you have used. Next to it are Billing, for the plan and invoices, and Account, for your sign-in and password. When a member wants to stop hearing from you, their link or a STOP reply handles it without you lifting a finger.

Daily Loaf is separate from your listing on Bakebound. No listing is sold, no rank shifts, no badge appears and no profile is claimed. Bakebound ranks bakeries by how many Google reviews they have, with the rating settling ties, and a stamp card plays no part in that.

Stand the QR by the bread rack this week

Writing the card takes a couple of minutes. The first fifty members cost no money, only a marketing consent, and the card works in full from the first morning.

Set up your cardSee pricing

Free costs no money: you agree to receive marketing from Bakebound and its partners by email and phone, and can unsubscribe any time. What that means